Unlike traditional advertising, PPC allows you to target your exact customer based on your data, even allowing you to adjust bids based on devices used, the time of day, and location.
If you know your customer and how they search, you can use these insights to reduce wasted advertising spend.
We use Google Ads, the internet’s leading PPC advertising tool.
Google is the world’s most popular search engine, a whopping 43% ahead of its closest competition, Bing. This makes Google Ads a highly effective tool for implementing a PPC campaign.
PPC is designed to attract customers who intend to make a purchase, rather than online window shoppers. There are many techniques our team can use to ensure your ads hit the mark.
We can schedule your PPC ads to run during the best sales periods, display in specific geographic regions, and ensure they reach as much of your target market as possible. By using specific keywords to appeal to different demographics, we can also make sure each ad gets your message across to the right people, in the right place.
We know how to identify and target your audience. By performing intensive keyword research, we find the phrases to connect relevant users to your business.
Campaigns, advert copy and other elements are customised to attract users to click your adverts. And by studying your initial Adwords results, we tweak future campaigns to improve performance.
With PPC advertising, you can clearly measure every aspect of your campaign, from views, clicks and visits, to costs and profits. It’s easy to see exactly how much you spend and how much you profit from PPC marketing.
Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.
To compliment your PPC campaigns and improve your conversion rate, we recommend setting up great landing pages.
Our web development and design teams can create unique landing pages that are optimized to convert users. Excellent design combined with a strong call-to-action leads to improved results. We create email marketing campaigns for businesses of any size. We start by compiling a targeted recipient list based on your target market demographics, so you can rest assured your marketing message reaches all the right inboxes.
Give us a call today and find out more about how we can harness the power of Google Ads to benefit your brand.
Finally, a partner that handles the heavy lifting for you.
